The Zucchetti brand is today internationally recognized thanks to the important communication projects that, using different channels, since the 1970s have been able to support the company and its products.
In the early eighties, unique in its sector, Zucchetti entered the homes of all Italians with its products and its brand. A TV commercial made history: every evening a plumber would appear on the small screen and instantaneously deal with the pipes spurting out water by capping them with Zucchetti taps. The taps thus acquired the image of a “product for everybody”, just like any other object in everyday life.
Even before that time Zucchetti advertising pages appeared on the main design, architecture or trade magazines to make the products known and strengthen the brand identity.
A communication culture, with strong roots in the past, that has going on and continues today, choosing every time the most effective medias and messages to tell the Zucchetti world.