ZUCCHETTI: AN 80-YEAR JOURNEY IN PURSUIT OF EXCELLENCE
Zucchetti's success story first began in a small foundry in Valduggia (in the province of Vercelli) set up by Alfredo Zucchetti in 1929. Today the Zucchetti.Kos Group, led by the third generation, Elena and Carlo, with cousins Marco and Paolo Zucchetti, consists of 4 factories and a logistics centre covering a total of
The basic values of Zucchetti have always been innovation, design, and quality: the essential cornerstones that have guided the firm throughout its history. After an early 'experimental' phase manufacturing industrial valves and fittings, in 1950 the factory was converted to produce fully chromed tapware. In the early 1950s the firm brought in Alfredo's son Mario, an enlightened entrepreneur who went on to lead the company for nearly fifty years. Mario undertook a major expansion of the production, technological and commercial facilities, and completed the large new headquarters at Gozzano (in the
These were the seventies when the company begins its journey through the world of design. Mario Zucchetti, president of the new Zucchetti SpA, strongly believed in the importance of the design image of any product, as a synthesis of innovative technical and aesthetic values expressed through the content of the product itself: the assumption of excellence in its formal and substantive qualities.
“As a design-orientated company we have no interest in fashions or gimmicks” says today's company president Carlo Zucchetti, “but in expressing a system of ethics and behaviour in each project. Design is the unifying factor that holds together all the elements of our complex activity.”
In 2006 Ludovica+Roberto Palomba, and Matteo Thun with Antonio Rodriguez, designed Simply Beautiful and Fully Round, two innovative collections aimed at a wider market segment.
“Like my father Mario, I am convinced that industrial design does not just come out of the inspiration of one person. It comes from the interactive understanding of a team of people whose skills and knowledge all contribute to the formulation and implementation of the project" says Elena Zucchetti, CEO and brand manager.
And in fact, the design and production processes for each collection have their own internal complexity, as the project progresses from the designer's first sketches to the industrialisation phase, which Zucchetti's own internal technical team develops by means of feasibility studies, modelling, working drawings, and workshop testing, so that the product can be taken to industrial production. This production design cycle, which culminates in the industrialisation of the finished product, is entirely carried out within Zucchetti's own factories, where major resources have always been invested in updating and upgrading the various production departments, constantly ensuring that the equipment and technology is optimising the processes, the quality of manufacture, and the products, as well as the welfare and safety of the operators. This guarantees that the quality is complete in every aspect; it is certified in accordance with UNI EN ISO 9001 standards and the most important international quality marks. Zucchetti has always been environmentally conscious in its production processes, and in designing products that use specially designed ways of mixing water and air, to restrict flows and give significant savings in water consumption whilst not detracting in any way from the pleasant experience of a full-bodied water jet. By constantly applying such advanced technologies, Zucchetti is always ahead of the trend, and always ready to address the demands of the international market, in ever more innovative ways. Elena Zucchetti, Zucchetti CEO, adds “We have reached over 80 year in our history of deploying these skills and know-how. We are an active, leading presence in the Italian and international markets today thanks to the strength of these strategies, which keep us always at the leading edge, and because our family has passed down an entrepreneurial outlook that has always been able to anticipate consumer needs, and modify the company structure in flexible ways, keeping it attuned to our strategies as we update them. My grandfather Alfredo, my father Mario with my uncle Luciano, and us today, we have always been company people, closely following every aspect of Zucchetti' s activity. The core values our father passed on to us, and which we have adopted in our own approach to the business, are to get the best out of our human capital, and to constantly innovate and upgrade our technologies to ensure the constant high quality of our products, our service, and our support. These are solid foundations, and they enable us to address every type of market, crossing different cultural preferences and expectations, and opening up to the world with the same pioneering attitude and enthusiastic spirit with which our company was born in